Many people look at these web pages every day. They could potentially become customers of yours, but only if they know that your business exists. Place an Ad in our magazine and we'll put it on this web site at no additional cost.
      Web advertising is very cost-effective, because you can include a tremendous quantity of information on a web site at a much lower cost than in print media or TV and radio commercials. Not only that, a web site can last for a long time. Once set up, it requires only a minimal annual hosting fee which is much less than the cost for even a one-day comprehensive ad in any major print medium. Like a TV ad, it can also include sound and animation. It can also include a convenient way to pay on-line by credit cards.
      One of the best ways to advertise a web site is to get other established web sites to link to your site. Another good way is to place a few simple low-cost ads (classifieds) in newspapers and other publications, and use those ads to direct people to your web site. Then in your web site is where you give your prospects all the information that they need so that they can make an informed purchase from you.
      Before the web, you'd use these low cost print media classifieds to get prospects to send for more information. Then you'd mail them a multi-page sales letter where you gave them all the detailed information and the exhortation to buy.
      Web sites can include full-color pictures. If people want to see something in more detail, you can arrange it so that they can click on a picture and get a much larger, detailed picture. You can give them a comprehensive list of all the benefits they get from your products, and also give them a complete list of the product's special features that make what you are selling worth getting. Best of all, with a web site, your prospect doesn't have to cut out anything from a newspaper, get an envelope, put a stamp on it or mail it. He can sit at his computer in the comfort of home and just make a few mouse clicks!
      With web advertising, you can even give potential customers a way to contact you easily if they have more questions, and you can easily include a list of frequently asked questions with answers. Then, when your customers are ready to buy, you can have them fill out an ordering form and pay on-line by credit card if they would like. They don't have to drive anywhere or even stamp and mail anything! As an example of this, go to our subscribing page, and click where it says “Subscribe On Line” to see the form we use for people who want to subscribe to Horn & Whistle Magazine on line. You'll also notice a small padlock icon when you get to the form which indicates that the page is protected by a security certificate with means that the information is sent securely to a secure location so that it can't be seen by others. This technology has made on-line credit card purchasing very safe and accounts for its current popularity and wide-spread usage.
      As an example, look at this entire Horn & Whistle web site. Notice how it shows what is in the current issue, what's planned for the next issue. Notice also that several articles from the magazine are available to read on the web site. See how we list the upcoming events that our group provides. For diversion, we offer a fun page where you can read some really bad puns or assemble a couple of virtual jigsaw puzzles, even play a good, old-fashioned checkers game! Then we list several pages of links both to sites that relate to Horn & Whistle interests, and also many links to other sites which don't relate to our interests but may be of use to you anyhow, and all of those other sites also link back to us, improving the magazine's web presence. An ad like that in a major newspaper would need an entire full page and cost $10,000 or more for a single insertion. A web site like Horn & Whistle's site requires just a modest annual renewal under $300! And the web site runs 24/7/365 and is available in foreign countries as well.

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      “Ok,” you say. “I can see the benefits of web advertising, but I don't have a web site, I don't know how to get one, or how to advertise it, so what can I do?” Very simple. Place a display ad in Horn & Whistle Magazine. We'll reproduce your ad on the ad pages in this web site. Horn & Whistle Magazine's web site is already established and gets hundreds of visitors every week.
      We'll duplicate your print ad on this site! Since Horn & Whistle is a quarterly, you'll get a web presence for 90 days at no additional cost! Effectively you will get a web site ad without the need of domain registration, hosting fees or site development fees.
      Let's face it, creating an elaborate web site involves lots of work. Comprehensive web sites can entail a one-time web site designer-developer's fee of several thousand dollars. True, that's a one-time fee only, but it is a part of getting a custom web site designed. But if you advertise in Horn & Whistle, you'll get a free duplicate ad on our web site. No hosting fee! No domain registration fee, and best of all, no site designer fee!
      Of course, if you'd like us to design a special web site exclusively for your business, we'll be more than happy to discuss your needs and give you a quote, but why not take advantage of the above offer of buying an ad in Horn & Whistle and getting it duplicated FREE on this web site. Then see how it goes. This is a great way to test your web ad without paying a huge site developer's fee.
      Now, what will this cost? Currently a display ad in Horn & Whistle is $80.00 for a full page, or proportional fraction of a page. That is, a half-page ad is $40.00, a quarter page ad is $20.00. In each case, we'll reproduce your ad on the H&W web site. Keep in mind, however, that a full page ad will likewise be much bigger and more visible on the web site than a quarter page ad. The deadline for ads in the next issue, # 119 is 6 1 08.
      

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